SPRITE
Coca-Cola's cider brand Sprite announced on the 28th Feb 2026 that they had selected KARINA as its advertising model for the second consecutive year! They’ll continue a range of advertising activities centered around the “Spicy” campaign.
New product Sprite Zero with Tea was introduced to the Korea market on 4 Jun' 26 with KARINA!
SPRITE ZERO WITH TEA
Campaign launched on 4 Jun'26
Media Release (Pictorial)
Renewal of Contract with Karina as Sprite model for consecutive year
Media Release (Pictorial)
Teasers for Waterbomb Seoul 2025 festival which is co-sponsored by Sprite
Waterbomb Seoul Festival 2025
KARINA performs her solo song, UP, in the Waterbomb Seoul 2025 for Team Green as the headliner on the 5th July!
SPRITE x Cosmopolitan Korea Collaboration
The partnership featured across 5 major university festivals on May'25. Attendees of the university festivals get to experience Sprite Zero Chill free!
Media Release (Pictorial)
Introduction of New Product: Sprite Zero Chill
Media Release (Pictorial)
Campaign launched:
March 2025
Sprite Promotional Activities
Outdoor advertising digital displays
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