SPRITE
Coca-Cola's cider brand Sprite announced that it will release a new commercial featuring KARINA. It targets the tastes of the MZ generation and is designed to increase brand awareness and favorability. In particular, it is said that Sprite's core message of refreshing and tangy taste is delivered more intuitively and powerfully through Karina's charisma.
Media Release (Pictorial)
Teasers for Waterbomb Seoul 2025 festival which is co-sponsored by Sprite
Waterbomb Seoul Festival 2025
KARINA performs her solo song, UP, in the Waterbomb Seoul 2025 for Team Green as the headliner on the 5th July!
SPRITE x Cosmopolitan Korea Collaboration
The partnership featured across 5 major university festivals on May'25. Attendees of the university festivals get to experience Sprite Zero Chill free!
Media Release (Pictorial)
Introduction of New Product: Sprite Zero Chill
Media Release (Pictorial)
Campaign launched:
March 2025
Sprite Promotional Activities
Outdoor advertising digital displays
Sprite B-Cut Pictorial Released
Sprite shared an exclusive Interview & B-Cut Pictorial Released in their corporate branding website under Coca-Cola Korea
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