SPRITE
Coca-Cola's cider brand Sprite announced on the 28th Feb 2026 that they had selected KARINA as its advertising model for the second consecutive year! They’ll continue a range of advertising activities centered around the “Spicy” campaign.
New product Sprite Zero with Tea was introduced to the Korea market on 4 Jun' 26 with KARINA!
2026 Fifa World Cup
KARINA joined the Coke sponsored cheering squad supporting KFA held in Mexico
Waterbomb Seoul 2026
KARINA performed for the 2nd time in Waterbomb Seoul for Team Green on 25th July!
SPRITE ZERO WITH TEA
Campaign launched on 4 Jun'26
Media Release (Pictorial)
Renewal of Contract with Karina as Sprite model for consecutive year
Media Release (Pictorial)
Teasers for Waterbomb Seoul 2025 festival which is co-sponsored by Sprite
Waterbomb Seoul 2025
KARINA performs her solo song, UP, in the Waterbomb Seoul 2025 for Team Green as the headliner on the 5th July!
SPRITE x Cosmopolitan Korea Collaboration
The partnership featured across 5 major university festivals on May'25. Attendees of the university festivals get to experience Sprite Zero Chill free!
Media Release (Pictorial)
Introduction of New Product: Sprite Zero Chill
Media Release (Pictorial)
Campaign launched:
March 2025
Sprite Promotional Activities
Outdoor advertising digital displays
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