PASCUCCI
On 15 Jan' 25, KARINA was announced as Pascucci first ever celebrity model in 23 years. Karina was selected due to her sophisticated and elegant image, which aligns well with the brand. A representative from Pascucci stated, “We anticipate that Karina’s high recognition and widespread popularity will create a synergy effect in connecting with consumers.”
Media Release (Pictorial)
Campaign launched: Feb 2025
Pascucci Cafe & Outdoor Digital Display
Pascucci rebranded their stores and launched "Sense of Italy" concept featuring KARINA as the brand model. During Rebrand campaign launch, there's Karina set Menu and also photo cards for collection
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